Southwire is a family-owned manufacturer of wire and cable products used in the transmission and distribution of electricity. In addition, the company supplies electrical equipment and tools, all with a strong focus on delivering high-quality customer service. Southwire is committed to supporting communities, serving customers, and creating value for shareholders, helping to power millions of lives around the world.
Southwire has established brand guidelines to maintain consistency across all design materials and reinforce its brand identity. While creating various marketing visuals, I ensured each piece adhered to these guidelines and aligned with the overall brand image.
In addition to Southwire’s standard wire and cable products, I also had the opportunity to design a series of print advertisements featuring tools and equipment. The goal was to create effective designs while working closely with the sales team to ensure a clear and impactful message.
Southwire embraces a culture of efficiency to ensure safety, enhance resiliency, and effectively navigate toward more sustainable and impactful outcomes.
Despite the large amount of information included in the layout, I ensured the integration of design elements that strategizally emphasize key messages across the prints. During this process, I learned how to effectively merge content with creativity while staying within brand guidelines. This experience demonstrated the value of exploring and expanding a creative mindset.
These projects helped me think more carefully about how to organize and communicate visual information. I learned how to simplify complex content while keeping it effective and how to be creative while following brand guidelines. Overall, the experience helped me grow as a designer and problem-solver.
