Southwire is a family-owned company specializing in the manufacturing of wire and cable products. In addition to electrical equipment and tools, Southwire is known for its strong commitment to delivering exceptional customer service. Dedicated to supporting communities, serving customers, and generating value for shareholders, Southwire plays a vital role in powering millions of lives worldwide.
To ensure brand consistency, Southwire implemented clear guidelines that support the development of design assets. I contributed by designing a variety of marketing materials that reflect and uphold the brand’s identity.
At Southwire, the focus is on delivering high-quality results in the most effective way possible. A key part of this process is crafting visually engaging layouts that communicate messages clearly and resonate with users. I want to make sure the user experiences are aligned with marketing goals and contribute to measurable business outcomes.
Committed to operational excellence, Southwire integrates efficiency into its culture to safeguard people, enhance resilience, and pursue long-term sustainable success.
With the vast amount of information available across Southwire’s platform, my goal is to make content navigation as smooth as possible while also encouraging users to engage more deeply with key products and services.
By combining impactful visuals with clear messages, the goal is to capture attention and drive traffic to key pages. Whether promoting a product line or highlighting services, the UX focuses on clarity, brand consistency, and a seamless transition to deeper engagement within the Southwire system.
